bridging the gap between property seekers and their dream homes through data-driven design.
A data-driven redesign bridging the trust gap between property seekers and real estate agents.
Modern real estate platform that simplifies property search while building trust between buyers, renters, and agents in the competitive UAE market.
Solution
I designed Sokna, a streamlined real estate platform that reduces cognitive load through progressive information disclosure, builds trust through transparent agent verification systems, and delivers culturally-respectful native experiences in both English and Arabic—enabling users to find and engage with properties confidently in under 3 clicks.
Problem
Users searching for properties in the UAE face overwhelming interfaces cluttered with excessive information, lack transparency in agent credibility, and struggle with inconsistent experiences across English and Arabic interfaces. This results in decision fatigue, mistrust, and abandoned searches.
Problem& Solution
User prefrences & insights
30%
Of population switches between both languages depending on context
UAE Language Preferences
68%
of property searches in UAE begin on mobile devices
Real Estate Mobile Dominance
92%
Of property transactions in UAE involve real estate agents
Trust & Agent Dynamics
Competitors
✅ Familiar brand, easy posting
❓Outdated UI, poor property details organization
✅ Luxury positioning
❓Complex navigation, desktop-only optimized
✅ Clean design, good mobile app
❓Limited agent profiles, weak trust signals
✅ Large inventory, good SEO
❓Cluttered interface, overwhelming filters
